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I know my budget.

Using the slider below, find the vehicle that fits your budget

168 Vehicles in Inventory

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Schedule Your Next Service Appointment

Some dealerships provide excellent customer service during your sales experience, but as soon as you enter the service department, it's the exact opposite. At Crest Ford, we pride ourselves on making sure you are taken care of well after you've purchased your vehicle.

Appointment Information

Service Information

Introducing a New Way to Shop

At Crest Ford, we want your next vehicle purchase to be smooth, enjoyable and most importantly, fast! Our online tools to structure your deal let you control your purchase from home, so you know exactly what to expect when you get here. Access these tools from any vehicle details page – just open the tab next to the vehicle's name or choose a tool that interests you from the options listed. Pick and choose only the tools most valuable to you, and continue where you left off when you get to the dealership. The more steps you complete online, the more time you save at the dealership. You'll be driving away in your next vehicle in record time!

Get Your Trade-In Value

Instantly increase your buying power! Get a trade-in value on your current vehicle before you even set foot at our dealership. You can apply the value calculated here to other tools for the most accurate results.

Begin Your Appraisal

Personalize Your Payments

Help cement realistic expectations for what deal is best for you. Specify whether you'd like to purchase or lease, and make adjustments to find your perfect monthly payment.

Pre-Qualify for Financing

Do you have credit concerns? We can help! Use this tool to provide us with information we need to determine if there are financing options that work for you.

Get Prequalified

View Protection Plans

Review all of the protection plans offered by our dealership, including extended warranties, maintenance plans, wheel and tire repair, windshield repair, GAP insurance and more.

Create your account

Creating a MyCars account is key to saving the details in Structure My Deal. While you can use the tools without an account, logging in will save the information and allow you to access it later from any device – anywhere, anytime.

Leave a Deposit Online

If you find the perfect vehicle online, help us lock it down for you! After completing this tool, you'll be directed to a secure PayPal page where you can process a payment used to hold the vehicle. We accept any major credit card or a PayPal-linked bank account to make this payment, which is applicable toward your down payment. You can cancel your reservation at any time without obligation.

Welcome to Crest Ford

Welcome to Crest Ford of Niantic, where you'll Save the Most on the CT Coast! Located in Niantic, CT, and only a short drive from Norwich, New London, Old Saybrook, Mystic, and Madison, CT. Crest Ford is proud to be the premier dealership throughout New London County CT. We also proudly serve Ford customers in Bozrah, Colchester, Montville, and East Haddam.    

We have a great selection of New Ford Vehicles to suit every type of buyer no matter what your vehicles needs are, we have a great selection including FocusFusionC-MaxMustangTaurusFlex, EscapeExplorerEdge,

From the moment you walk into our showroom, you'll discover right away our commitment to Customer Service is second to none. Our friendly, knowledgeable sales staff is unlike any other! We take the time to listen to your needs and, help you make the right decision, and take you through the process as quickly and easily as possible. We're a Ford dealership with easy access to Branford CT and New Haven CT, and we have many customer who come from near and far to purchase their vehicle with us. Even Rhode Island Ford vehicle owners and buyers come across state lines for our customer focused buying experience.

We believe in offering Value, Pure and Simple! We strive to make your experience with Crest Ford a good one - from the moment you take delivery and every time your vehicle needs service. Whether you need to Purchase, Finance, Lease or Service a New or Pre-Owned Ford, you've come to the right place. Call 888-545-7619 for your No-Obligation Internet Price Quote from our Internet Department.